As home builders you know how important marketing is, especially internet marketing, what with 9 out of 10 homebuyers looking for their new home online. A significant part of internet marketing – along with website design and layout, content, interactive floorplans, media galleries and the like – is SEO. But SEO changes so rapidly that builders aren’t always sure where to turn to, or what the best practices are. That’s why we here at Builder PR are going to help keep you on top of all the latest and greatest in the home buyer market and internet marketing. The latest big news? Google+ Local.
You may have already noticed that organic SEO results are being shaken up – in a big way – by the new Google+ Local listings. Search for “new homes in [your area] to see what we mean. Here’s an example of a “new homes in Memphis” search:
All those you see under the paid ads? Google+ Local. Other organic results are now all falling later in the page, and we know that searchers usually choose amongst the first 1-3 links. And that could mean a lot less traffic to your site if you don’t have a Local listing. How do you get listed on Google+ Local? And then how do you get to the top?
The most important thing is to have a a complete Google profile. The more complete your listing is the better it ranks against competing results. This is because so much of search traffic (especially mobile traffic, which is up 300% since 2011) is about local searches. Google has created these profiles to help users find the most relevant and up-to-date content. The more you can provide your searchers (and future home buyers) the more relevant you are to them and Google. That includes photos, videos, contact information, and more.
There are other important factors too. Strong organic SEO, website design and content, user ratings, social media integration, and properly tagged videos all play a role. If you have more questions we’ve spent the last six months studying Google+ Local and have set up a brand new plan for profile creation and website integration. And if you’d like to learn more we’d love to hear from you; contact us for a consultation or any other SEO questions. We hope 2013 is a fantastic year for you!