In today’s world, if you’re not online you might as well not exist. But what if you are online, but just haven’t updated your site in years?
A good rule of thumb is to update your site every 2-3 years to keep pace with technology. Websites older than three years run the risk of security breaches, being dinged on their SEO by Google, or simply not being usable for buyers.
Read on for a rundown on why you should consider upgrading from an outdated website.
Older Databases Risk Hacking
SQL, or Structured Query Language, is the backbone of many older databases – and unfortunately one of the preferred methods of attack for hackers. SQL injections happen when a hacker uses publicly available fields in your site’s code to gain full system access to your website.
Scary? We think so too – that’s why our newer sites don’t use SQL databases, eliminating that point of attack entirely. Instead, we use a NoSQL standard known as Mongo to deliver content and data, without the security concerns of older SQL databases.
Outdated Contact Forms
On older systems, the contact forms often send e-mails and logs directly to a local database. This can pose a problem – remember how SQL injections used those publicly available fields? Your contact form could be one of those entry points.
To fix this, one newer sites our forms process through Builder Cloud – meaning that data is processed securely away from the website visitor or a potential attacker.
Updated SEO Best Practices
Technology changes faster than the blink of an eye (what are we on now, iPhone 47?). Relying on older technology in the modern world is the first step to becoming invisible to your buyers – and that results in less money for you.
Search engines are constantly changing their algorithms to provide their users with better, more focused content, and it’s our job to keep up. For this reason, the SEO value of a site naturally decreases as the site grows older.
Fortunately, at Builder Designs we have developed industry-leading techniques that are keeping pace with today’s search engines and a social media driven web experience. These techniques require technology that simply was not available five years ago.
Improved Performance and Security
On older websites, everything the site needs would run on just one, single web server. What’s wrong with that, you ask? Well, if a hacker gets access to one part of the site…that means they can easily get total control of everything.
Our newer sites fix that problem by distributing services across specialized servers, connecting them together with secure, encrypted keys. That’s a lot of jargon, but it boils down to: you manage your data in one portal, but the physical website and your data remain separated. Your ever-important lead information is also stored separately, making your entire site secured and safe from attack.
Also known as Secure HyperText Transfer Protocol, HTTPS exist to help keep your private information…well…private.
If you have a login section on your website, such as a realtor or client portal, we definitely recommend making the switch to keep user data secure. Thankfully, HTTPS is now automatically included in each site Builder Designs builds.
If your site isn’t responsive, we have bad news: Google is not going to be your friend. Recently, Google has begun rewarding sites that have a mobile-friendly website by showing them ahead of those sites that do not.
You can easily test this out yourself by just changing the size of the browser window. Did your website adapt? Great! You’re set. If it didn’t, that means you need a responsive redesign.
If one or more of these items apply to your current site, it’s time for a website update. Give Builder Designs a call today to see how we can help move your website into modern times!