Recently, Evans Coghill was featured in an article by Jennifer Goodman on Builder Online, a website devoted to providing news to home builders.
Titled “Evans Coghill Markets the Value of a New Home,” the article centered on the marketing strategies Evans Coghill has employed and refined in their efforts to advertise for their brand-new Riverwalk community in northern South Carolina.
From a “lucky mistake” as Goodman called it, Evans Coghill discovered that print media is not dead. Thanks to an ad in a local paper, the builder received interest from baby boomer customers–some who even “showed up to Riverwalk with the newspaper in hand,” according to Goodman.
The lesson learned? Never assume what buyers want! Goodman reported that two-thirds of Riverwalk sales have been from this nearly dismissed demographic.
Evans Coghill offers plenty of other examples of its success and popularity. In Homearama 2013, the builder’s Churchill plan was the favorite, taking home the Presidents’ Choice Award. A recipient of many regional and local awards, they have also received the Star Award from the NCHBA.
Riverwalk, the subject of the marketing efforts, offers the easy living of townhomes with prices starting in the $210’s. A three-mile Riverwalk trail, the location next to the Catawba River, the Novant Health BMX Track, a local microbrewery opening in 2015, and more are among the amenities that this community offers.
Even with the success of their print advertising, Goodman reported that Evans Coghill is not giving up on the Internet entirely. In fact, the builder is planning to expand its social media outreach–while still keeping in mind the lesson learned from the newspaper ad.
“We’re big believers in social media marketing,” Alan Banks, chief marketing officer for Evans Coghill, said in Goodman’s article, “but I don’t believe that social media can sell every home in every situation.”
You can check out the Riverwalk community yourself by visiting the Evans Coghill website, or by calling Banks at 803-720-9612.