OLATHE, Kan. — Builder Designs, a website development and digital marketing company that works with home builders across the United States and Canada, announced a partnership with Rendering House, a new home visualization content creator and software developer.
Rendering House’s “My Home” app enables buyers to find, design, experience, price, and compare their favorite unbuilt new homes within the builder’s website. This partnership provides a faster and more seamless integration of Rendering House’s interactive web apps into Builder Design’s client websites while curating and tracking the online customer experience and journey.
“The goal was to provide customers with a seamless integration between their website and Rendering House’s app,” Builder Designs CEO Chip Johnson said. “A key to this implementation was combining analytics so marketing efforts can be streamlined to increase user experience and overall engagement.”
Rendering House, which is headquartered in Raleigh, NC, works with thousands of builders, developers, architects, marketing agencies and realtors to create tens of thousands of renderings, interactive apps, and virtual tours each year.
Johnson said that around 30 percent of his current web clients are already using Rendering House services, which makes this a logical fit.
The announcement comes after months of work by Builder Designs’ developers building an API in the company’s web hosting software, Builder Cloud. With this new feature, users can seamlessly upload Rendering House elements to the page and host them directly. Prior to this advancement, those images were placed on the page as a separate element through an iframe.
“Chip and I often lament about the daunting digital marketing challenges facing our tech-laggard industry in a rapidly changing tech-centric world,” John Lee, CEO of Rendering House said. “Massive proptech investments in the used home market only accelerates the widening customer experience gap between buying new versus used homes. Our partnership, built on common new technologies, addresses many of these problems.”
This service will be available to Builder Designs and Rendering House clients immediately and can be added to a current site with a call to Amber Johnson: (913) 393-3367.
About Builder Designs: CEO Chip Johnson started Builder Designs in 2008 and has grown the company to provide custom, flexible web design in addition to marketing, SEO and design services for more than 400 clients in the United States and Canada.