Builder Designs joins Zillow’s new Group Advantage Program

Digital marketing firm exclusively for homebuilders offers website packages to members.

Matt Riley

OLATHE, KS—June 19, 2018—With 76 percent of new construction homebuyers starting their search online, builders need to maximize the impact of their digital marketing footprint. Zillow Group recently launched a program to help builders access the tools that are essential to achieving this goal. The Zillow Group Advantage Program provides members with the connection to professionals who span a full spectrum of digital marketing services, and Builder Designs has been selected as a vendor partner.

According to Zillow Group, the new program is intended to deliver added value to members who are trying to gain a competitive advantage with their online presence. The benefits are available exclusively to Zillow Group builder customers on the Promoted Communities and Promoted Homes platforms.

“With the Zillow Group Advantage Program, we are able to provide builders access to services that will better their listings and, ultimately, help them stand out from their greatest competition: resale homes,” explains Lucy Wolhtman, Zillow Group Vice President, Sales-New Construction.

Builder Designs, a digital marketing firm that focuses solely on homebuilders, is one of 12 partners selected by Zillow Group. The Kansas-based agency, which has built a community of more than 400 builder clients since its inception in 2008, is offering three website development packages to provide different levels of site creation, depending on the builder’s needs and goals.

“With homebuyers narrowing down their choices based on online searches, builders can’t afford to minimize the importance of their website and online marketing efforts that are written, designed, and engineered to make a powerful impression,” says Matt Riley, Vice President of Marketing and Sales for Builder Designs.

“Builders have unique challenges and we’re tuned into their particular marketing needs,” says the company’s founder and president, Chip Johnson. “Right from the start, I knew that I wanted to give our customers the specialized knowledge that would benefit them most.”

Johnson expanded the company and its services. In addition to website development, Builder Designs offer content strategy, search engine optimization, digital creative, and online marketing campaigns. Clients work directly with team specialists to strategize, develop, execute, and assess every campaign.

“We don’t just help you understand the leads you’re getting, but also to target the ones you’re missing. That requires a site that’s dynamic and a team that’s agile,” says Riley, “and being part of Zillow Group Advantage Program allows us to push that potential to marketing-driven builders.”

For more information on Builder Designs, visit or contact Amber Johnson, at 913-393-3367.

About Builder Designs

Founded in 2008, Builder Designs is a full-service digital marketing firm that exclusively services the homebuilding industry. The company provides website development, search engine optimization, social media, interactive tools (plat maps, floor plans), text marketing, mobile app development for real estate agents, email campaigns, and AdWords marketing. Their user-friendly platform, Builder Cloud, enables builders to manage every aspect of their online marketing tools from a single dashboard. For more information about Builder Designs, visit or contact Amber Johnson, at 913-393-3367.